✷ MARKETING
Description
Once you've entered your market, people need to know your offerings exist and that they choose to buy from you over your competition.
What we'll do:
📝 [01] - Strategy
Develop a step-by-step strategy using the following guide:
◈ - Defining Your End Goal
◈ - Choosing Your Target Audience
◈ - Choosing Locations to Target
◈ - Campaign Duration
◈ - Choice of and Distribution of Materials
◈ - Publishing Schedule
◈ - Copywriting & Designing Materials
◈ - Data Collection & Analysis
◈ - Feedback Collection
◈ - Retrospective Reports
Types of Campaigns:
🗣️ Brand Awareness
🎄 Seasonal and Holiday
🎁 Product Launch
🤳 Content Marketing (Sales, Growth or Engagement)
🫂 Community Engagement
📨 Email Marketing
💪 Advocacy or Cause Marketing
🎟️ Event Promotion
😎 Vendor / Influencer Collaboration
♻️ Retargeting and Remarketing
🟢 [02] - Design
Creation of all marketing collaterals required for the campaign.
⚙️ [03] - Refinement
A presentation is performed for you to review the materials. Your feedback is collected and executed into Revision Rounds.
⬆️ [04] - Publishing
All marketing materials go live for a specific amount of time.
🔍 [05] - Monitoring
Collect necessary data to measure out the performance of the campaign, which will pave the way for the next one.
📊 [06] - Retrospect
Using data collected from the aftermath of a campaign, determine what can be improved on.
🔁 [07] - Reposition
We reshape our approach with a better understanding of where to go forward.
Conversion Funnel Guide:
[ 1 ] - AWARENESS -- KPI: New visitors, Ad Clicks, Search Rankings
[ 2 ] - INTEREST -- KPI: Page Views, Store Visits, Time on Site
[ 3 ] - ENGAGEMENT -- KPI: Direct Messages, Comments, Inquiries, Appraisals
[ 4 ] - CONVERSION -- KPI: Sales and Subscriptions
[ 5 ] - RETENTION -- KPI: Returning Customers, Repeat Customers
[ 6 ] - ADVOCACY -- KPI: Customer-End Promotion
📅 BOOKING TERMS:
• Quarterly Contract: 3 Month Term
• Annual Contract: 12 Months Term
* NOTE: Service duration and rates are estimates and may vary depending on the size of workload, unforeseeable circumstances, or additional requests. Thorough consultation is advised.