✷ MARKETING
Description
Once you've entered your market, people need to know your offerings exist and that they choose to buy from you over your competition.
What we'll do:
📝 [01] - Strategy
Develop a step-by-step strategy that focuses on any of the following campaigns:
🗣️ Brand Awareness
🎄 Seasonal and Holiday
🎁 Product Launch
🤳 Content Marketing (Sales, Growth or Engagement)
🫂 Community Engagement
📨 Email Marketing
💪 Advocacy or Cause Marketing
🎟️ Event Promotion
😎 Vendor / Influencer Collaboration
♻️ Retargeting and Remarketing
CAMPAIGN PLANNING:
01 - Defining Your End Goal
02 - Choosing Your Target Audience
03 - Choosing Locations to Target
04 - Campaign Duration
05 - Choice of and Distribution of Materials
06 - Publishing Schedule
07 - Copywriting & Designing Materials
08 - Data Collection & Analysis
09 - Feedback Collection
10 - Retrospective Reports
🟢 [02] - Production
Produce all marketing materials required for the campaign.
Refer to DIGITAL & PRINT MEDIA below.
⚙️ [03] - Refinement
A presentation is performed for you to review the materials. Your feedback is collected and executed into Revision Rounds.
⬆️ [04] - Publish
All marketing materials go live for the world to see!
🔍 [05] - Monitoring
Collect necessary data to measure out the performance of the campaign, which will pave the way for the next one.
📊 [06] - Retrospect
Using data collected from the aftermath of a campaign, determine what can be improved on.
🔁 [07] - Repeat
We reshape our approach with a better understanding of where to go forward.
📅 BOOKING TERMS:
• Quarterly Contract: 3 Month Term
• Annual Contract: 12 Months Term
* NOTE: Service duration and rates are estimates and may vary depending on the size of workload, unforeseeable circumstances, or additional requests. Thorough consultation is advised.
Conversion Funnel Guide:
[ 1 ] - AWARENESS -- KPI: New visitors, Ad Clicks, Search Rankings
[ 2 ] - INTEREST -- KPI: Page Views, Store Visits, Time on Site
[ 3 ] - ENGAGEMENT -- KPI: Direct Messages, Comments, Inquiries, Appraisals
[ 4 ] - CONVERSION -- KPI: Sales and Subscriptions
[ 5 ] - RETENTION -- KPI: Returning Customers, Repeat Customers
[ 6 ] - ADVOCACY -- KPI: Customer-End Promotion
DIGITAL MEDIA
• TV Display
• Website Content
• Email & SMS Content
• Social Media Content
• Digital Menus
• Icon Sets
• Influencer Outreach & Collaborations
PRINT MEDIA
• Posters
• Postcards
• Flyers
• Brochures
• Menus
• Custom Vinyl Decals
• Stickers