PROJECT: Brand Identity
CLIENT: Indoor Treez Corporation
APRIL 2023 - SEPTEMBER 2024
DESCRIPTION:
Indoor Treez Corporation, widely known as "Indoor" is a CAURD-licensed cannabis dispensary located on 584 8th Avenue, New York, New York, 10018.
Background
Starting in New York City’s legacy markets dating back to the late 90’s, our persistence has been the driving force behind our growth, resilience, and unwavering commitment to excellence in the cannabis industry. We are dedicated to redefining the cannabis retail experience by tailoring a luxury experience, empowering our customers with knowledge, providing access to the highest quality cannabis products, and creating a community centered around responsible and informed consumption.
Mission Statement
We are a dedicated force committed to destigmatizing cannabis use, promoting responsible consumption, and contributing positively to the communities we serve.
Vision Statement
We strive to become the staple location for the recreational cannabis market that transcends beyond the corners of New York City. Based in Midtown, Manhattan, our location amplifies our organization to echo our presence globally. With heavy tourism in the area, we’re influencing advocacy to the rest of the world.
"Pop-Up" Store Design
WEBSITE ICONOGRAPHY
SHOPPING BAGS
Description:
Designed in two sizes—small and large—these Paper Euro Tote Shopping Bags evoke the feeling of accomplishment and elevated status one gets after a successful purchase. The luxury-inspired design is crafted to captivate both the shopper and onlookers, turning every exit from the store into a statement.
Manufactured By:
https://www.epackprinting.com/
Small
H: 10" | 254mmm
W: 7.75" | 196.85mm
D: 4.5" | 114.3mm
Large
H: 10.43" | 256mm
W: 14" | 355.6mm
D: 4.5" | 114.3mm
Materials:
Paper: 250gsm C1S
Handle: Twisted Polypropylene Rope
Special Finishes:
• Matte Finish
• Spot UV Gloss
BUSINESS CARDS
MARKETING
BRAND IDENTITY GUIDE
