[ 1 ] BRAND IDENTITY
Description
đź”’ What are the secrets to get people to recognize, remember and love your brand?

🔑 Consistency builds recognition.
🔑 Simplicity builds memorability
🔑 Purpose that's well defined builds valuable connections.
Brand Identity refers to the collection of visual, verbal, and emotional elements that a company uses to communicate its values, personality, and purpose to its audience. It’s how a brand expresses itself and differentiates from competitors.
A proper brand identity is essential to building a reputation and growing support for your business.
Project Guide
1. Discovery
Let's start off by getting to know each other or the project. Schedule a call to discuss your needs. We'll identify solutions and create a Project Brief.
2. Strategy
Once the Project Brief is approved, we'll have an in-depth consultation to go over our approach and develop the foundations of the project.
3. Design
Transform approved concepts into visual solutions, creating detailed layouts, prototypes, or mockups aligned with our strategy.
4. Refinement
A presentation is performed and your feedback is collected for revisions.
5. Closing
Submission of final deliverables to conclude the project. 

FILE TYPES
SOURCE FILES
> [.AI] Adobe Illustrator
> [.PSD] Adobe Photoshop
VECTOR FILES
> [.PDF] Portable Document Format
> [.SVG] Scalable Vector Graphic
IMAGE FILES
> [.PNG] Portable Network Graphic
> [.JPG] Joint Photographic Experts Group 
FONT FILES
> [.OTF] OpenType Font Format
> [.TTF} TrueType Font Format

DURATION: 2 - 4 Weeks*
VALUE: $1,500* +
• Down Payment due upon approval of Project Brief.
• Closing Payment due upon final approval.
• Additional revisions are valued at 25% of the initial total.
* NOTE: Service duration and value are estimates and may vary depending on the size of workload, amount of deliverables, complexity of design, expected date of delivery, and rounds of revisions. Thorough consultation is advised.
TOOLS:
• Adobe Illustrator
• Adobe Photoshop
• Canva
• Google Drive
• Zoom 

CONSULTATIONS
• Discovery Call
- Meet & Greet
- Proposal Deck
• Strategy Call
- Brand Strategy Questionnaire

BRAND POSITIONING
• Mission Statement
• Vision Statement
• Slogan
• Core Values
• Tone of Voice

LOGO SUITE
Color Variations: Full Color - One Color - Black - White
• Primary Logo
• Secondary Logo
• Wordmark
• Submark

COLOR PALETTE SYSTEM
Included: HEX - RGB - CMYK - PMS
• Primary Color 
• Secondary Color
• Accent Color

TYPOGRAPHY
Included: .OTF or .TTF Files
• Logo Primary Typeface
• Logo Secondary Typeface
• Headline
• Subhead
• Body
• Caption

BRAND PATTERN
• Primary Set
• Secondary Set

PRODUCT PACKAGING
• Custom Boxes
• Mylar Bags
• Bottle / Jar Labels
BRAND COLLATERAL
• Business Cards
• Postcards
• Brochures ( 8 x 9" / 8.5 x 11" / 11" x 17" )
• Letterhead​​​​​​​
• Menu
Let's Work
↑Back to Top