❉ BRAND IDENTITY
Description
🔒 What are the secrets to get people to recognize, remember and love your brand?
🔑 Consistency builds recognition.
🔑 Simplicity builds memorability
🔑 Purpose that's well defined builds valuable connections.
🔑 Consistency builds recognition.
🔑 Simplicity builds memorability
🔑 Purpose that's well defined builds valuable connections.
Brand Identity refers to the collection of visual, verbal, and emotional elements that a company uses to communicate its values, personality, and purpose to its audience. It’s how a brand expresses itself and differentiates from competitors.
A proper brand identity is essential to building a reputation and growing support for your business.
PROJECT GUIDE
[ 01 ] Discovery
• Meet & Greet
• Qualify the Project
• Draft a Proposal
[ 02 ] Strategy
• Create a Moodboard
• Construct a Plan
• Finalize Project Brief
[ 03 ] Design
• Transform Approved Concepts into Solutions
[ 04 ] Refinement
• A Presentation is Performed
• Your Feedback is Collected
• Itemize Tasks for a Revision Round
[ 05 ] Closing
• Submission of Final Deliverables to Conclude the Project.
FILE TYPES
SOURCE FILES
> [.AI] Adobe Illustrator
> [.PSD] Adobe Photoshop
VECTOR FILES
> [.PDF] Portable Document Format
> [.SVG] Scalable Vector Graphic
IMAGE FILES
> [.PNG] Portable Network Graphic
> [.JPG] Joint Photographic Experts Group
FONT FILES
> [.OTF] OpenType Font Format
> [.TTF} TrueType Font Format
DURATION: 2 - 4 Weeks*
VALUE: $1,800*
• Down Payment due upon approval of Project Brief.
• Closing Payment due upon final approval.
• Additional revisions are valued at 25% of the initial total.
* NOTE: Service duration and value are estimates and may vary depending on the size of workload, amount of deliverables, complexity of design, expected date of delivery, and rounds of revisions. Thorough consultation is advised.
TOOLS:
• Adobe Illustrator
• Adobe Photoshop
• Canva
• Google Drive
• Zoom
CONSULTATIONS
• Discovery Call
- Meet & Greet
- Proposal Deck
• Strategy Call
- Brand Strategy Questionnaire
BRAND STYLE GUIDE
• Poster
• Presentation Deck
BRAND POSITIONING
• Mission Statement
• Vision Statement
• Slogan
• Core Values
• Tone of Voice
LOGO SUITE
Color Variations: Full Color - One Color - Black - White
• Primary Logo
• Secondary Logo
• Wordmark
• Brandmark
COLOR PALETTE SYSTEM
Included: HEX - RGB - CMYK - PMS
• Primary Color
• Secondary Color
• Accent Color
TYPOGRAPHY
Included: .OTF or .TTF Files
• Logo Primary Typeface
• Logo Secondary Typeface
• Headline
• Subhead
• Body
• Caption
BRAND PATTERN
• Primary Set
• Secondary Set
BRAND COLLATERAL
• Business Cards
• Postcards
• Letterhead
